As I write this post I am working under the assumption that you diligently want to create the best blog you can and that you want to improve every day as a blogger.
I love writing these types of how-to articles because I get to share what I have arduously learned over the years, reinforce what I know, and even remind myself to follow my own advice.
Since I first started blogging, I have learned so much about how to stay on the straight and narrow path of blogging. One thing is certain, there are a lot of traps that bloggers can fall into (I’ve fallen into many of them) and if I can steer you from them or at least remind you about them, then my work here is done.
So without further ado, the seven traps to avoid as a blogger.
Trap #1: Be a Know-it-All
The precise minute you think you know it all and no one can teach you anything new about blogging is the precise moment you have lost the blogging fight. You will be surprised by how much you can learn from your blogging peers as well as from experts in the field, even newbies! I will tell you there is an entire slew of bloggers who can run circles around most in SEO and link exchanges that will make most people’s head spin. My motto: Learn from as many as possible as often as possible because you never know what trick you’ll pick up!
Trap #2: Fall Behind Technologically
I don’t use Google, however, I know it is going to come back to bite me. I have no time or interest in Pinterest. It’s just not my thing. But, I know in a year or two I will wish I used both of them now. Back in 2007 I knew Twitter was going to be the wave of the future so I started multiple accounts and went for it. Now, that time has passed I am more skeptical about new social networks and just don’t have time for them all. So I have to be choosy. I have a feeling though that if I don’t wake up to the reality of using Google and Pinterest I’ll be wishing I had a few years down the road.
This is all to say that you have to stay on the cusp on technology, even me! I know I’m being left behind. I need to catch and if you’re shunning the newest social networks you are, too.
Trap #3: Get Lazy
The worse trap you can fall into is the lazy trap. The moment you get lazy is the precise moment you’ve lost your footing. Keep writing, even when you don’t see an immediate payoff! Remember, the race isn’t won by the fastest, but by those who keep running.
Trap #4: Turn a Blind Eye to Stats
Oh, goodness…stats! They are the bane of my existence. But, and this is a huge but, I have learned over the years that, yes, stats are key to your overall business plan, but they are NOT the definitive factor that determines how successful your blog will be. You can glean a lot from your stats like keywords that people use to discover your blog to your bounce rate. Use your stats to make tweaks to your content, but don’t let them drive you to the brink. Do not get obsessed with your numbers, but don’t ignore them either!
Trap #5: Stay in a Bubble
There are so many bloggers out there that if you stay in a bubble and only converse with the people you already know, you’ll lose out. Broaden your horizons and converse with those you haven’t met. These days it is extremely easy to communicate with your readers and fellow bloggers on Twitter and Facebook that there is no reason to be in hiding. Do yourself a favor and mingle with other mom bloggers. You’ll quickly learn that the blogging world is all about relationships. Start networking!
Trap #6: Offend Others
Do you know what you don’t want to do? Offend others! Always, always, always remember that behind avatars is a real person. And always remember that if you write an opinionated post others with dissenting opinions may disagree. If you’re okay with that, feel free to take the chance of offending others. But, if you’re not ready for that level of scrutiny, steer clear from it.
Trap #7: Get Wrapped Up in Other Bloggers’ Blogs
One of the most detrimental things you can do to yourself is get wrapped up in another blogger. Perhaps they have copied everything about your blog word for word, or used your exact tag line or even copied your exact blog title. They may have gone as far as stealing your content and passed it off as theirs. My advice is this: take a deep breath and think. Really assess if they matter. Most times a copycat will quickly fall by the wayside because they don’t understand what it means to come up with original ideas anyway.
Also, don’t spend obsessive amounts of time comparing yourself with other bloggers. It will just drain your spirit and hurt your performance in the long run!